Tips for Selling In a Buyers Market
Regardless of whether it’s a buyers’ or sellers’ market, presentation is key.
When you’re selling your property in a buyers’ market, you’re playing to compete. Presenting your property listing in its best light is what will set you apart from your competition – it might be the only way to get the phones ringing (other than plan B: dropping your sale price). The more you’re willing to put into sharp and effective marketing, the better the result will be.
Here are the top 7 marketing tips you should consider for making your home stand out from the rest (and many are very cost-effective)!
1 – A Picture Says a Thousand Words
If you’ve already browsed through a few of our articles, you’ll notice just how crucial we think professional photography is to your marketing campaign. If you know a mate who is darn good with a camera, ask for a favour. It might take a slab of beer to convince them, but hey, it’ll be worth it! If your friends aren’t talented, do yourself the favour of hiring a professional.
Ensure you include an image of the front of your home and aim to schedule your outdoor photo shoot on a lovely sunny day. This sets a positive tone for what buyers can expect if they decide to click on your listing in search results. Don’t forget to showcase your property’s unique features too, including swimming pools or the fantastic views from your balcony.
2 – Creativity is Intelligence Having Fun
If you’re reasonably tech-savvy or if your budget allows for it, consider drone footage or a virtual tour of your property. Virtual tours make for great video clips to include in your property listing. If you are using your social media networks to advertise your home, videos are great for really engaging viewers. Think outside the box and get your creative juices flowing!
3 – Captivate the Public Eye
Does your property get lots of foot or drive-by traffic? If so, be sure to place a ‘For Sale’ signboard out front. Your signboard flags the attention of passers-by and acts as your 24/7 salesman.
If you decide to sell privately with us at buyMyplace, all our campaigns include signboards. If your budget allows it, opt for a photographic signboard. Potential buyers will often stop to read the information on your signboard, and their curiosity usually urges them to find out more.
4 – Take to The Keyboard
Potential buyers will only click on your listing if it looks appealing. If you get past that hurdle, an enticing property description is your next best shot at getting them to register for your Open for Inspections.
Be sure to cover the key features of your property, such as the number of bedrooms and bathrooms, unique property features, and information on your local neighbourhood (proximity to schools and shopping centres, for example). Make sure you spellcheck your spiel and get a second pair of eyes to review your work.
Don’t have a way with words? Maybe your friend with the camera skills is also Shakespeare’s descendant? If your friends are still useless *sigh*, enlist the help of a professional copywriter. At buyMyplace, you’ll have access to add copywriting services to your campaign at any time.
5 – Old School Print
Even though we live in a digital society, brochures are a quick and cheap memento for buyers to take home after visiting your Open for Inspections. You can also take the dog for a stroll while you drop them off to letterboxes in your local and surrounding suburbs. If those people aren’t in the market for a new home, they may know someone who is.
6 – Open Your Doors
Hosting Open for Inspections is sort of like throwing a party. You must clean, dress nicely, and put your “host hat” on. Contrary to what agents might tell you, we’ve found that buyers love interacting with private sellers because they can ask questions and get direct answers.
Aim to host your Open for Inspections on a variety of dates and times. Research whether other homes in your local market are hosting inspections and schedule yours around the same time. Prospective buyers may be more inclined to visit your property if they’re already in the area. It’s also advantageous if you offer inspections by appointment, as it gives buyers plenty of choices.
7 – Cover All Your Bases
Realestate.com.au have conducted studies with results claiming 86% of buyers use the internet as their primary method of searching for property. Get your property listed online to as many real estate websites as possible.
If you choose to sell your property privately with us at buyMyplace, you’ll receive a Standard Listing on Australia’s leading websites like Realestate.com.au and Domain.com.au. We also provide opportunities to advertise on portals aimed at international buyers. If you live in a multi-cultural area, those sites may be a good idea to include in your marketing.
Ultimately, when you’re selling your home in a buyers’ market, the stakes are raised. Your property’s marketing campaign needs to present your property in a professional manner, and you need to ensure you’re on top of your game. While you can’t control the market, you can control how much effort you put into ensuring your property stands out from the rest.