Are For Sale Signboards Necessary?
Your ‘For Sale’ signboard is your property’s 24/7 salesman.
You’d be surprised by the number of people who ask us whether or not a signboard is necessary when selling property. Our reaction to most of those people is “duh, of course it is!” However, there is no such thing as a stupid question. Despite what some agents say, buying a ‘For Sale’ signboard might be a waste of money for some properties. If you’re selling a sky-rise apartment then a signboard won’t do much for you. If your property is affected by an owners corporation there might be restrictions against installing a signboard on grounds, so be sure to tripe check with the right people.
If your property doesn’t fall into the two categories above then, yes, a signboard is definitely necessary. ‘For Sale’ signboards are to real estate marketing campaigns, as Vegemite is to toast. Yep, it’s that big of a deal.
Your signboard is like your property’s personal billboard, it will help you spread the word that your property is on the market by capturing the attention of passers-by. Despite the fact that the vast majority of potential buyers use the internet as their #1 method for finding property, people talk. And remember, Word of Mouth is one of the most powerful marketing tools around.
Depending on the type of signboard you decide to use, passers-by will have access to all the information they need to be intrigued. If you go all out, your signboard will include three enticing photos of your home, a brief summary of the property, how to find your listing online, and your direct contact details, meaning buyers could give you a ring on the spot if they wanted to.
If you decide to sell your property with us at buyMyplace you’ll have access to all the same quality marketing materials and advertising exposure as agents do, signboards included. Let’s take a peak at our range of signboards so you’re better prepared to select the right marketing campaign for your property.
Small ‘For Sale’ Signboard – 600 x 900 mm
This signboard is the smallest in our range. It is included in our Basic Campaign, which is the ideal campaign for selling blocks of land. This board is printed on corflute (industrial, waterproof plastic) and will be delivered to your property for self-installation within 5 business days from when you purchase your campaign. PS – don’t worry, self-installation is a piece of cake.
If you’re keeping to a small budget, then this signboard will suffice for properties located in suburbs, where foot traffic is typically less than metro city areas. These small signs are also useful for lower-level, street-facing apartments, where passers-by could see the sign from your balcony. Just be sure to triple check restrictions with your owners’ corporation (if applicable).
Small ‘For Lease’ Signboard – 600 x 900 mm
Well, it’s pretty self-explanatory – this signboard is basically the same as our small ‘For Sale’ signboard, except it advertises rental properties. This fabulous board is included in our Professional Rental Campaign. Once again, if your property is affected by an owners corporation, be sure to triple check it with them before installing your board on grounds.
Medium ‘For Sale’ Signboard – 1200 x 900 mm
Our medium ‘For Sale’ signboard enhances your local presence, as its larger size captures the attention of passers-by. This board is included in our Professional Campaign, which is our recommended and most popular campaign. Your direct contact details are professionally printed on the signboard, making it easy for potential buyers to get in touch with you to find out more.
Large Photographic ‘For Sale’ Signboard – 1800 x 1000 mm
Our largest, most eye-catching signboard makes a statement and demands local attention. This signboard is included in our Ultimate Campaign, which is our top-range, all-encompassing marketing campaign. The signboard combines three of your most enticing property photos, and a brief property description to leave potential buyers truly intrigued.
There are a few property types in particular that really benefit from this photographic signboard. If your property is located on a busy street or near an intersection, think of all the eyes you’ll capture while people are stuck at stoplights. If you’re selling a rural property, photographic signboards are a fantastic way to engage local traffic. To go the extra mile, you can even purchase a photographic light-board, which illuminates your board at night. How’s that for a 24/7 salesman!
Open For Inspection (OFI) Directional Signboard
Open For Inspection boards are a great way to encourage and guide all potential traffic to your property when you host Open for Inspections. These are especially useful for properties located in cul-de-sacs or suburbs that are tough to navigate through. OFI signboards are included in both our Professional and Ultimate Campaigns.
‘For Sale’ signboards invite curiosity – they’re an invitation to be nosy, and people love being nosy. Give buyers a reason to be curious about your property. Give them a reason to learn more. Before deciding which campaign is right for you, be sure to take more than just the ‘For Sale’ signboard into consideration. If you think the inclusions of a Basic campaign is sufficient for your circumstances, but you’d like to maximise your local advertising, you always have the option to add a bigger, more effective signboard to your campaign. If you’re stuck on what to do and need some practical advice, give us a call on 1300 289 697 we’re always more than happy to help.