7 Creative Ways to Market Your Property
With all the technology we have and the unbridled creativity we see on social media, it isn’t tough to find inspiration for selling your home in ways that stand out from the masses.
Your decision to sell your home privately already signals your willingness to break the mould, so why not keep it up? Get your creative juices flowing and think outside the box! Use social media platforms and new technologies to your advantage. Going above and beyond the norm will truly set you apart from your competition.
Here are some fabulously creative ways to market your property and make it shine.
1 – Cash for Facebook Shares
Amongst all the other social media platforms you can use to market your property, Facebook is one of the most powerful. Reportedly, Facebook has now reached 2.38 billion monthly users, as of March 2019.
One Canadian family put some of the money they would have spent on agent commissions to good use. They advertised their home on Facebook and asked friends and family to share it. If a share led to the sale of their home, the family promised to pay $1,000 to the person who shared their property listing. Word of Mouth is the most powerful marketing tool, after all, you never know who you might reach!
2 – Make a Movie
Think of all the things you love about your property. Make a list of the amazing benefits and features your home has to offer and make a creative YouTube video about it.
One real estate agent in the US wanted to highlight all the features of a gorgeous, family-friendly home in Orange County, California. So, they made an adorable and wildly creative YouTube video featuring a group of children playing hide and seek. The goal of the film was to highlight how spacious the property was, as it toured viewers through the home while children hid and sought.
You’ll need to dig deep and be a bit creative for this to really work. While even the simplest of video footage will set you apart from your competition, this marketing technique has the ability to go viral if you do it well. You’d have offers coming through left, right and centre!
3 – Paint a Picture
Instagram and Pinterest are perfect for evoking emotions and aspirations. They give you scope to photograph beautiful, detailed shots with the ability to filter them and create moods. You can capture the best features of your home in such intimate ways. For example, you might capture the gorgeous view from your balcony by sharing a photo of two wine glasses perfectly positioned on your back veranda, the sun setting beautifully over the beach behind them. Or, you might choose to post a photo of your bright-coloured front door and your children’s’ gumboots artfully arranged outside, insinuating your property makes for the perfect family home. Use photography to paint a beautiful picture of it’s like to live in your home. Give buyers a reason to want to find out more about your property.
4 – Your Inner Hemingway
If you’re into writing, you could blog your experience in selling your very own home. You’ll require captivating writing skills and some lateral thinking, but blogging is an extremely clever way of marketing your home. It doesn’t feel like an ad, yet if you write and share your blog on social media you could reach a broad audience. We’ve seen exceptional examples, the most memorable of which was a blog written from the perspective of the house being sold. Each blog recounted fond memories that had happened within its walls. An interesting read for sure!
5 – Tap Into Your Funny Bone
Try using some hilarious copy in your property’s description. These sorts of ads work best when your property may not be in the best shape, needs renovating, or is in a less than desirable neighbourhood. By being upfront and comical about your property’s downsides, people are more likely to share your listing with their friends, and someone is bound to realise your property is a great steal for its price.
Here’s a great example:
“Do you want a low-maintenance home in a relatively stabby-free neighbourhood? Do you want to live within walking distance of 5 bars? In the event of a cardiac emergency, wouldn’t it be nice to be only 3 blocks away from Lancaster General Hospital? Well, I have the home for you. Casa Dobermino is on the market” the ad begins.
“Built in the 1940s by skilled artisans and stonemasons, this property at 739 N Marshall St. could be the work of angels. Probably Hell’s Angels, but no matter. I bought this house in 2004 because I wanted to adopt a dog from the Humane League and my roommates at the time didn’t want a dog. So naturally, I walked out of my apartment and bought the house for sale by the owner directly across the street.”
The rest of the ad can be found here. It pays to be funny!
6 – Creative Photography
Think about exciting ways you can photograph your home to highlight its best features, whether that is an architectural style or fantastic location.
While most people steer clear of humans in property photography, it can work if done well. One couple made quite a splash when they re-styled their mid-century home to its original glory and photographed themselves in Mad Men-style poses. Creative and stylish, and the people only enhanced marketing.
Their real estate ad can be viewed here.
7 – A Bird’s-Eye View
Many real estate agents are employing drone footage to show the size of the property and for an aerial view on the home, but there’s no reason you can’t have a bit more fun with drones. The bonus is you can get a drone that captures video quite cheaply! If your garden has lots of trees, think about flying your drone among the branches or adding a music track that matches the vibe of your house.
When you are selling your own home, there’s no reason to be constrained by traditional selling techniques. Get creative and have some fun!