Real Estate Marketing Secrets
Marketing your property effectively is all about presentation. Success is in the details, as they say.
How does advertising your own property compare to advertising with an agent? If you decide to sell your property using a private real estate company like buyMyplace, you’ll have access to all the same marketing opportunities as professional agents do. It’s just a matter of knowing the available options and how to use them to your advantage.
Lights, Camera, Action
First impressions count, especially in real estate. In fact, they say it takes the average person 5 seconds to create a first impression. If you want buyers to attend your Open for Inspections, you must spark their interested first.
When searching for property online, the first thing buyers will notice about your listing are your property photos. While the quality of iPhone photos is quite impressive these days, there’s nothing quite like professional real estate photography. Professional photographers combine wide-angle lenses and proper lighting exposure to give your property extra dimension and showcase it at its best.
To see the difference for yourself, open a new tab in your browser and search for properties for sale in your suburb on Realestate.com.au. As you scroll through search results, take notice of the first property to catch your eye and truly makes you want to see more. It’s likely you’ll be drawn by a gorgeous home with professionally taken property photos.
Maximise Your Exposure
According to Realestate.com.au, 57% of their website visitors don’t click past the first two pages in search results. Properties are listed on the market every day, which means your listing will be pushed down the ranks in search results over time.
So, how do you ensure your property is seen by the right buyer let alone seen at all? Allow us to introduce Upgrade Listings. Realestate.com.au and Domain.com.au have respective hierarchies of listing types designed to help properties stand out from the crowd in competitive markets. Beginning with a Standard Listing, the default listing type, each level upgrade gives you more exposure than the last.
Keeping a close eye on where your property ranks in search results will help you gauge the level of upgrade you require (if any) to remain competitive in the market.
To Be Seen, or Not to Be Seen
Your ‘For Sale’ signboard is like a billboard, it’s your property’s 24/7 salesman. If potential buyers are driving through the area, your signboard may capture their attention and pique enough curiosity for them to enquire.
When it comes time for you to host Open for Inspections, your ‘For Sale’ signboard will also inform buyers that they have the right home. Due to the traditional method of inspections being conducted by an agent, most buyers are trained to look for a ‘For Sale’ sign, so they may be wary to approach a property without any signal that it’s for sale.
You may also want to consider using an Open for Inspection sign to direct people to your property. These are especially handy for apartments and properties hidden in complex suburbs.
The Open-Door Policy
The more buyers that visit your property in one go, the higher the sense of competition among buyers will be. Scheduling your Open for Inspections around the same time as other inspections in your area. This allows you to capitalise on the foot traffic already generated by other homes in your area and buyers will be more likely to drop by because it’s convenient.
Keep in mind that buyers may be keen to view your property, but they may be unable to make your scheduled inspections. Consider offering private inspections to those people to keep all your doors open.
There’s Nothing Wrong with Having a Plan
If there’s one element of a listing that’s underestimated, it’s floor plans. In fact, properties without floorplans rank as one of buyers’ biggest frustrations when searching for property online.
Floorplans make your property stand out because buyers can envision the layout before they even inspect the property. If anything, this entices them to attend the inspection so they can compare their vision to reality.
Little Moments, Big Memories
Property brochures are a great way to make your home memorable after potential buyers have inspected your home. Your brochures should include a description, floor plans and up to three photos to showcase the key features of your property. If you’re facing a competitive market, these little souvenirs are the perfect way to be remembered.
Wrapping It Up
When selling privately, you have access to all the same marketing and advertising tools as agents do. Since you’ll be saving thousands in agent commissions by selling your own property, don’t be afraid to spend a little extra to give your property the professional campaign it deserves.