Tips for Selling a Rural Property
Know your product. The strategy for selling a rural property will differ from that of a small metro home.
Selling a property in the countryside can be a lot like selling a dream. The very thing that makes a rural property so attractive is what can make selling the property more challenging. So, where do we start?
Inside and Out
It can take time and effort to ensure that your considerably-sized property is adequately prepared for sale. Start with all those chores you’ve been putting off for ages. Groom your gardens to be well-maintained and healthy. If that tired entrance-way needs a spruce-up, now is the time to deliver. Finally, tidy the inside of your home so potential buyers feel at ease and can envision their lives in the home during Open for Inspections.
Ready, Get Set…What about Marketing?
With your property in tip-top shape and ready for sale, it’s time to plan a marketing campaign for how to effectively advertise your property. Don’t be scared by the words ‘marketing campaign’, all we mean is you’ll need to figure out the best ways to capture buyers’ attention.
A rural property’s marketing campaign will include different elements than that of a metro property. If you decide to sell your property privately with us at buyMyplace, you will have the freedom of tailoring a marketing campaign to suit your needs.
Throughout our decade of working in real estate, we’ve become familiar with what elements work best for rural properties. We advise you consider the following elements before selecting your campaign.
Your Uniqueness Is Your Magic
Remember all the attractive features of your property, all the features that make your property unique. These might include pools, barns, or private access to natural landscapes like outdoor playgrounds, rivers, forests or national parks – these will be your key selling points.
It Always Comes Back to First Impressions
Rural properties generally will not receive as much foot traffic as metro properties, which means your property’s online listing is crucial to being noticed by potential buyers. Professional photography is the first step in communicating your property’s value and to keeping your listing noticeable in online search results, so be sure to consider including this in your campaign.
The Secret Ingredient
What is the secret ingredient, you ask? Well, it’s exposure, of course – something that all real estate professionals keep in their back pocket.
Major real estate websites like Realestate.com.au and Domain have created a hierarchy of online property listing categories, which have been designed to deliver various degrees of online advertising exposure.
A Standard Listing is the default listing you will receive when advertising your property on these websites. This isn’t always a bad thing, so long as the competition in your area is minimal. However, if your property is in a suburb of fierce competition or one that is scarcely searched for, you’ll want to consider the Upgrade Listing options available to you. Our friendly team would be more than happy to discuss any questions you have about Upgrade Listings.
Capture the Eyes of Passers-By
If you know that your area has an increase in foot traffic during a certain time of year due to holiday seasons or local festivals, be sure to demand attention with a Photographic ‘For Sale’ signboard to showcase your property. Photographic boards include three hero images, which help buyers get a sense of what the house on your massive property actually looks like.
A Case Study: Selling the farm
In the Idyllic farming area of Gloucester, it’s not unusual for large acreages to languish on the market for nine or more years. To move to a working farm is, after all, a very definite lifestyle choice and not for the faint-hearted or part-time tree changers from the city. But Brad Marzato did not have the luxury of a decade to sell, having already committed himself to another property in Tamworth.
“Initially I was going to go with an agent but rang three in the local area, who didn’t even bother to ring me back. One still hasn’t,” he explains.
“Agents around my way seem to be uninterested and their motivation is poor, and there was no way I wanted to hand them a cheque for $56,000 commission to do nothing to sell my home.”
Brad took matters into his own hands and listed his 865-acre working cattle farm with buyMyplace, selling for his asking price in a mere six weeks!
“I paid for the top package, which was only $1250, and got professional photos and priority online listings,” he says. “Realistically if you have that, and a page-one listing on the real estate sites, you have the same bells and whistles as any agent.”
Due to the remote location of his property, Brad didn’t bother with a For Sale sign out front and was only open by appointment: “Really that came down to our location. I would do opens and have a sign if we lived in town, but it is too far to come for buyers, unless they are genuinely interested. We also didn’t want day-trippers popping to view the farm unannounced and that’s why we chose not to display a sign out front. We only wanted those who were interested in our property as a going concern.”
Asked if he has any advice for would-be sellers, Brad is quick to say he thinks floor plans are a great idea. “I already had a floor plan from renovations, but if we didn’t, I would definitely have had one done,” he says.
He also counsels would-be vendors to be realistic about the price of their house: “I looked online at sales in the area. Being quite remote, I could not go to open homes, but I would have if I lived closer to town. You need to take the emotion out of your pricing and compare what you have to other properties because we all think our house is better than the rest. I think that is why there are houses around here that have been on the market almost ten years – they are so overpriced.”
We asked him if he thought buyers were happy to deal directly with vendors and he definitely felt it was an advantage: “All salesmen need product knowledge, and who is more knowledgeable than the home-owner? I could answer questions straight away, making the process much quicker.”
“If vendors feel a bit nervous, I would suggest they provide a short questionnaire for buyers to fill out and ask them to drop the feedback, good or bad, in the letterbox on the way out, which could save any awkward moments.”
When asked if he would do it himself again he replied: “We sold to the second person who came through and it was six weeks from listing to exchange – I would never use an agent again and would definitely go through buyMyplace in future.”